While doing some research for our world, I came across this lovely little animation called ‘The Scarecrow‘. It is the companion film for Chipotle’s new app-based game.
YouTube. (2016). The Scarecrow – YouTube. [online] Available at: https://www.youtube.com/watch?v=lUtnas5ScSE [Accessed 7 Oct. 2016].
I would try to explain the story, but the website does such a good job. This is how they describe it:
‘In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional role of protecting food, and are now servants to the crows and their evil plans to dominate the food system. Dreaming of something better, a lone scarecrow sets out to provide an alternative to the unsustainable processed food from the factory.’
There are so many reasons that I have fallen in love with this piece. In terms of story, it provides a look into a scarily realistic world (minus the living scarecrows), and shows us what to expect if we continue as we do. It’s great that a new game is promoting greener thoughts and expressing them in such a lovely way. Who couldn’t love the little scarecrow character!? In terms of aesthetic, it is simply beautiful. The colours and textures are rich and earthy, and there is a lovely comparison between the natural and unnatural. The movement and expression of characters is smooth and thought provoking-something that is aided by the soundtrack, which syncs perfectly to the changing mood and tone of the piece. I love how the character and the camera move through various layers of the city, moving both horizontally and vertically, giving the illusion of space. The whole effect reminds me of the film ‘Robots’, created by Blue Sky Studios for 20th Century Fox and released in 2005-another visually brilliant work.